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Detsky Mir Group is a digital retailer, a leader in the children's goods market in Russia and Kazakhstan, and a significant player in Belarus. Detsky Mir is the most recognizable brand in the children's segment in Russia with a 75-year history.

The Group unites the retail chain stores Detsky Mir and Detmir PVZ, the online store and marketplace detmir.ru, as well as the Zoozavr pet products chain. As at 31 December 2021, the Group has 1,119 stores located in 445 cities and towns in Russia, Kazakhstan and Belarus. The total area of stores is 1220 thousand square meters. m.

Detsky Mir is strengthening its leading position in the children's goods market, maintaining high rates of development over the past few years.

In 2011, the Company launched a branded online store  detmir.ru , the Detmir mobile application has been operating since 2019, and in 2020 a full-scale launch of its own  marketplace . Thus, goods can be ordered with delivery to your home, office and any network store, and you can also pick up at partner pickup points. Today, the online segment remains the fastest growing sales channel for Detsky Mir Group: in 2020, the online segment’s revenue grew 2.4 times year-on-year to RUB 34.8 billion.

Detsky Mir's online product range has grown to 920,000 items: toys, clothing and footwear, products for newborns, stationery, art kits, outdoor activities, car seats, furniture and much more.

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